In 2000, long time friends and chefs, Dean Simon and Philippe Caupain were traveling in Belgium. While in Brussels, Simon was fascinated with the popular and delicious waffles his friend knew well. They wondered if they could bring the perfect waffle that Belgians are revered for to the US what an impact it could make. They believed it would change how
Americans and other thought about this deliciousness.
The discussions became real with the invention of the Brux Brussels Waffle. Initially offered to exclusive fine dining outlets throughout the US and Asia it was clear the demand for the Brux Waffle was real. Bolstered by customers demand Simon sought to test the waffle in a restaurant setting. In November of 2008, Simon founded Bruxie, Gourmet Waffle Sandwiches
which was an overnight success.
Caupain aka "The Belgian" continued to develop new products now offered worldwide.
Since the development of the Brux Brussels Waffle, Caupain and Simon have developed an entire line of culinary
mixes including our Brux Liege Waffle Mix.
While the Brux Brussels is the perfect and perhaps only "center of the plate" waffle offering the Brux Liege is the most
versatile waffle; a product that begs to be treated as an artist would a canvas.
Today, the Brux family is a collection of Chefs and foodies passionately working to become the leading innovator of clean culinary style mix products. Whether your focus is breakfast, brunch, lunch, dinner or dessert, savory or sweet;
we have the perfect mix and application for your culinary needs.
Brux - the worlds most perfect Waffle.